Archive for the ‘Micro Center’ Category

Micro Center Reveals Their Religious Bias

December 22, 2007

Here’s a quick follow-up to two previous posts.

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I received another email notification from Micro Center.  For some odd reason, they seem to think there is something special about this time of year that might stir some desire in me to want to spend my hard-earned money at their store.  Here’s the header from the email Micro Center sent to me on 12-21-07.

Their “After the Holidays Sale Preview” begins…why (coincidentally I’m sure) the day right after the holiday.  Not the day after New Year’s Day, or Winter Solstice.  Not after Kwanzaa, and well after Hannukah, Diwali, Ramadan, etc., etc., ad infinitum, ad nauseum that so many people in this country supposedly celebrate in such a way that involves an unusual amount of retail consumption.  Turns out that all those holidays that, according to Micro Center, are equally important to Micro Center’s existence don’t really matter to them after all!  I, for one, am shocked!

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Included in that email was a handy calendar to inform me of Micro Center’s “Special Holiday Store Hours”.  Let’s see, the only day they are closed is, let’s see…awe shucks…there’s no day for me to do my last minute Kwanzaa shopping?!

Note: They are open every day during Kwanzaa, and they are also open on New Year’s Day…very strange.  Of course, that must be because there is only one legal holiday in the month of December recognized by all fifty states and the federal government, and so they would likely have a rebellion on their hands if they forced their employees to work on that day – and they would have no customers that day either.

Let’s refresh our memories by reviewing Micro Center’s email response to my inquiry about why they made no mention of Christmas in their advertising:

Hello Todd,

We apologize if our advertising has caused you any undue frustration as it was not our intent.  We do advertise Holiday shopping to be fairer to people of all beliefs. (emphasis mine)

Respectfully,
Customer Service
Micro Center Online
4119 Leap Rd
Hilliard, OH 43026
800-634-3478 

How fair (or, for that matter, sane) is Micro Center, really, when they obviously pay no attention to these lesser holidays, and completely ignore the one holiday that matters most to their economic survival?

Wouldn’t it be great if, next year, no one bought any Christmas presents from Micro Center?  I’m sure they would start singing a different tune then…and, probably, a Christmas one at that.

Micro Center Responds

November 20, 2007

Merry Christmas everyone!  Well, as promised, here is Micro Center’s response to my email regarding their “Holiday Gift Guide”:

Hello Todd,

We apologize if our advertising has caused you any undue frustration as it was not our intent.  We do advertise Holiday shopping to be fairer to people of all beliefs.

Respectfully,
Customer Service
Micro Center Online
4119 Leap Rd
Hilliard, OH 43026
800-634-3478 

Funny, I was just working on a response to another blog post which perfectly relates to Micro Center’s response.  I’ll post it as well as soon as it’s finished.  In the meantime, though, I think it goes without saying that Micro Center is a very naughty grinch that will not be getting any of my Christmas dollars…and, I hope, none of yours either.

Micro Center Ad Ignores Christmas

November 19, 2007

I just received today’s ad from Micro Center.  The Grinches have had their way by completely ignoring Christmas (unless you count the page colored red next to the page colored green).

I don’t expect a big corporation to care about my religious beliefs, but I would expect them to care about providing what their customer’s want.  Christmas gift purchases likely amount to 25-30% of their annual sales.  If those sales suddenly dried-up and went away…they might notice that. 

If they want to pretend Christmas gift purchases don’t matter to them, then Micro Center shouldn’t matter to Christmas shoppers.  I won’t spend any of my Christmas dollars there.

I sent them the following email just now:

I reviewed your “Holiday Gift Guide” which just came out today and noticed that the prices published are good through December 24th, so I would have thought this ad was intended to attract Christmas shoppers. However, I couldn’t help but notice the complete absence of any reference to Christmas. As a result, I have posted my review of your ad on my blog: https://whereschristmas.wordpress.com/ and I am encouraging my readers not to spend any of their Christmas dollars at Micro Center this year. Should you wish to respond, I would be more than happy to post your response for my readers. Thank you, and Merry Christmas.

If they respond, I will let you all know immediately and post their response.