Archive for the ‘AFA’ Category

AFA Naughty or Nice List is Published

November 11, 2014

Here’s AFA’s Naughty or Nice List for 2015.

Six retailers received their highest rating:

These retailers were at the bottom of their list:

Remember, you “vote” with your dollars.

Advances in the War Against Christmas

December 3, 2011

America has spoken, and the message is clear: we are tired of political correctness for the sake of those who “may be offended.”

The American Family Association published it’s 2011 Naughty & Nice list and so has the Liberty Council.

One day after the AFA’s threat to boycott Walgreens for blatantly ignoring Christmas in their advertisements, Walgreens responded:

November 22, 2011

Walgreens’ consumer relations has apologized for offending customers by labeling dozens of Christmas-specific items as "holiday" in its pre-Thanksgiving newspaper inserts last Sunday.

In responding to thousands of phone calls, Walgreens community affairs director John Gremer issued a statement to AFA, which says, in part:
"During the months of October and November, we make greater use of the word ‘holiday’ to include celebrations such as Thanksgiving and Hanukkah. But as Christmas Day draws closer, you’ll see more references to the word ‘Christmas.’ That includes the message, ‘Merry Christmas,’ which will be on the front of our newspaper sales insert on Dec. 25.

"We fully agree with you that – while we’re helping customers celebrate a variety of holidays during this time of year – we should continue and increase the use of the word ‘Christmas’ when referring to items specifically for the Christmas holiday."

AFA is grateful to Walgreens for its response and willingness to listen to customer concerns. As a result, AFA is suspending its "Christmas Boycott" of Walgreens.

Support those who recognize that Christmas is what keeps them in the black.

Lowes Apologizes for "Family Tree" Ad

November 15, 2007

Good news!  I received this email from the AFA:

Following a phone call to AFA Director of Special Projects Randy Sharp this morning, Lowe’s sent the following correspondence from Chris Ahearn, Vice President, Public Relations for Lowe’s.

Randy, Thanks for taking my call this morning. Let me reiterate my apology that we had an advertising error that created a stir. Here’s a statement that we’d appreciate your posting on your web site, if possible:

Lowe’s has contacted the AFA and assures us that it is proudly committed to selling Christmas trees this year, as it has done for more than 60 years. The company apologized for the confusion created in its 2007 holiday catalog when it headlined the page of Christmas trees “family trees.” The error was not caught before the publication was distributed, and Lowe’s says it is disappointed in the breakdown in its proofing process.

Lowe’s assures us that they refer to trees as Christmas trees in this season’s television and magazine ads and in its advertising flyers. The company says it is redoubling its efforts to proof its catalogs in the future to prevent this issue from recurring.

We appreciate Lowe’s for listening to its customers and responding appropriately to our concerns.


In order to keep from loading up their e-mail, we have thanked Lowe’s for their prompt action.

I still rank Lowes as Naughty as they seem to bend over backwards in their ads and in their stores to avoid using the word “Christmas”.  Perhaps this apology is a sign of good things to come or, perhaps, Lowes is trying to play both sides of the issue.  Time will tell.

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American Family Association Action Alert

November 13, 2007

I received this email from the AFA tonight:

In an effort to avoid the use of the term “Christmas tree,” Lowe’s has renamed their Christmas trees and are now calling them “Family trees.”

In their Holiday 2007 catalog, containing 56 pages of Christmas gifts, Lowe’s advertises hundreds of gift items, including scores of “Family trees.” In fact, the word “Christmas” only appears two times in the entire holiday catalog. The ads mentioning “Christmas cover only 12 square inches of the 5236 square inches available.

Lowe’s even has one of their Family trees turned upside down on a stand. We are not sure what the significance of that is.

Lowe’s evidently did not want to offend any non-Christians, therefore they replaced “Christmas tree” with “Family tree.” Of course, if Christians are offended that is evidently ok.

An on-line search of Lowe’s does reference some “Christmas” items. In fact, a word search of their Web site gives the exact same number 174 of the word “Christmas” as it does the word “holiday.” Most of the items mentioning Christmas appear to use the promotional line given by the manufacturer.

Their Holiday 2007 catalog features scores of products, including lights, wreaths, trees, and yard decorations. Most people would associate these items with Christmas, but not Lowe’s! Except for two obscure references, they refer to everything in their catalog as “holiday.”

Click here to see the front cover of the catalog and a page featuring their “Family trees.” catalog ad.


Take Action

  • Send the e-mail to Lowe’s. Ask them why they refer to their Christmas trees as “Family trees.”
  • Forward this to your friends and family and ask them to send the e-mail.
  • Sponsor your church in our “Project Merry Christmas.” Click here for details.


As in my previous post, I consider Lowe’s to be Naughty.

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