Christmas is Making a Comeback!

Suddenly this year, “Christmas” is increasingly back in style.  Though some retailers (virtually all the drug store chains; Best Buy; and Gap, which owns Old Navy, Banana Republic, Forth & Towne and Piperlime for example) continue to ignore Christmas, many retailers like Wal-Mart and Bass Pro Shops lead the way in unabashedly attracting Christmas shoppers in their advertising.  Others (Lowes, K-Mart) seem to be returning to their senses, while others (Hobby lobby) never left theirs.

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Outside the retail world, Christmas is making a comeback…in leaps and bounds.  For example, last year’s Hollywood Christmas Parade went to great lengths to explain the rationale for suddenly changing the name to the Hollywood Santa Parade (for good reason – click the link to their website and read it yourself). 

Known as the Santa Claus Lane Parade since its inception in 1928, the parade was renamed in 1978 as the Hollywood Christmas Parade in order to attract more celebrities.

2009 Hollywood Christmas ParadeThis year, however, and with no explanation at all, the name is back to the Hollywood Christmas Parade.  Although the parade is broadcast live the day after Thanksgiving, you can still catch it December 10th and December 24th 8:00-10:00p, local time (7:00p Central time) on MyNetworkTV.

Here’s a well done article from 2008 in the Examiner called The Christmas vs. Holiday Battle Ensues.

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