Lowes Apologizes for "Family Tree" Ad

Good news!  I received this email from the AFA:

Following a phone call to AFA Director of Special Projects Randy Sharp this morning, Lowe’s sent the following correspondence from Chris Ahearn, Vice President, Public Relations for Lowe’s.

Randy, Thanks for taking my call this morning. Let me reiterate my apology that we had an advertising error that created a stir. Here’s a statement that we’d appreciate your posting on your web site, if possible:

Lowe’s has contacted the AFA and assures us that it is proudly committed to selling Christmas trees this year, as it has done for more than 60 years. The company apologized for the confusion created in its 2007 holiday catalog when it headlined the page of Christmas trees “family trees.” The error was not caught before the publication was distributed, and Lowe’s says it is disappointed in the breakdown in its proofing process.

Lowe’s assures us that they refer to trees as Christmas trees in this season’s television and magazine ads and in its advertising flyers. The company says it is redoubling its efforts to proof its catalogs in the future to prevent this issue from recurring.

We appreciate Lowe’s for listening to its customers and responding appropriately to our concerns.

In order to keep from loading up their e-mail, we have thanked Lowe’s for their prompt action.

I still rank Lowes as Naughty as they seem to bend over backwards in their ads and in their stores to avoid using the word “Christmas”.  Perhaps this apology is a sign of good things to come or, perhaps, Lowes is trying to play both sides of the issue.  Time will tell.

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  1. 1

    yadda, yadda, yadda. the freedom to worship and right to free speech DO NOT guarantee you exclusive advertising rights in the affairs of private businesses. it’s not a war, it’s just not pandering at the luxurious level you’ve become accustomed to.
    christianity is only 33% of world population, or from my perspective 77% of the world is non-christian. it’s NOT a war, you’re just being ignored. then you go and embark on childish letter writing crusades to push your agenda as relavent.

    tantrum accomplished.

  2. 2
    troper Says:

    Hi Brin – thank you for your comment.

    Had you read my About page, I think you would have realized that I am in no way proposing that Christianity is the world’s dominant religion, nor that the war on Christmas is being waged worldwide. To my knowledge, it is only being waged in the Western world, where Christianity is dominant (Christianity also dominates in Central and South America, but I am not aware of any attacks on Christmas in these regions of the globe).

    My blog focuses on the war on Christmas here where I live, “in the greatest nation on God’s green earth” as Medved says; though any attacks on Christmas are shameful no matter where they are committed. The site you reference states: “About 75% of adults in America identify themselves as Christian. In comparison, the next largest religions in America are Islam and Judaism. Combined they represent only about one to two percent of the United States population.” Does this change your view at all? How is it not a war when 75% of the population is being ignored as you say?

    Those who celebrate and enjoy Christmas are not asking for or expecting to obtain exclusive advertising rights in the affairs of private business. We just recognize the foolish business practice of ignoring 90-95% of your customer base (Christians aren’t the only people who celebrate Christmas).

    Lastly, I don’t believe letter writing is any more or less childish than commenting on blogs.

    Merry Christmas Brin!


  3. Todd, I’m assuming you’re a Christian, in which case I’d like to ask you if you’ve taken under consideration the fact that the Bible prohibits the display of Christmas trees in your home.

    “Thus saith the Lord, Learn not the way of the heathen, and be not dismayed at the signs of heaven; for the heathen are dismayed at them. For the customs of the people are vain: for one cutteth a tree out of the forest, the work of the hands of the workman, with the axe. They deck it with silver and with gold; they fasten it with nails and with hammers, that it move not. . . . They are altogether brutish and foolish.” (Jeremiah 10:2-8)

    So devout Christians shouldn’t even be putting decorated trees in their homes at all, let alone worrying about what other people are calling them.

  4. 4
    troper Says:

    Hi Erynn,

    I’m not sure from your comment if you really believe what you wrote, or if you’re like most anti-theists who assume all Christians are ignorant fools who don’t know their own Scriptures, and so the Bible is nothing to you but a tool which you use to twist the truth and confuse others by misquoting it.

    Based on the fact that this is the passage anti-theists typically point to in their efforts to condition society to accept the concept of “holiday trees” versus Christmas trees, and because you skipped verses 5-7 to include 8a (“They are altogether brutish and foolish”) and deceptively leave off 8b, (“in their discipline of delusion – their idol is wood”) – leaving the impression that you think people who put Christmas trees in their homes are “brutish and foolish”; I am led to believe the latter.

    Never mind the fact that Jeremiah is in the Old Testament, therefore, written before Christ (therefore, no one celebrated Christ’s birth at the time), so nothing in Jeremiah or anywhere else in the Old Testament contains an injunction which “prohibits the display of Christmas trees in your home.”

    You and your friends should stop practicing eisegesis (carefully locating isolated passages to support your biases) and try exegesis (leaving your biases aside to discover the actual meaning of the text as you read). If you did, you might learn something about God, yourself, and the world around you (which is the reason we all should have for reading the Bible).

    This entire chapter of Jeremiah is discussing idolatry, and the foolishness of making and worshipping idols made of wood and decorated with gold and silver (or, Asherah poles). Israel had become contaminated by the practice of idol worship as practiced by her neighbors. Jeremiah is arguing that Israel worships the God of the universe who made those elements: wood, gold, silver; therefore, why should she follow her neighbors in worshipping created things fashioned by the hands of men, rather than the Creator Himself?

    Now, does this passage prohibit only the worship of idols made of wood which are covered with gold and silver? Of course not. This was simply the practice of the day. Can people worship their Christmas tree? I suppose it’s possible. But, really…do you know anyone who places their hope for salvation in their Christmas tree? More likely, you know someone who worships their Mercedes, or celebrities, or their cat, or the planet.

    Merry Christmas,


  5. 5
    Tara Says:

    Christmas IS idolatry. Erynn may be a true Christian who knows that Christmas is a sin. 97% of Americans celebrate Christmas, and this is far from a Christian nation and even murders their own children through abortion. Read Deut. 12:30-31. True Christians keep God’s feasts and holy days, not the heathen-derived holidays the the Catholic church adopted. “Christmas” has been around much longer than Christ. Saturnalia just was given a new name by the harlot Catholic church. Ironically, “Christ-mass” literally means “Christ death.” In the heathen religions, they celebrated the winter solstice and mourned the sun god’s death. At Easter, the sun god was resurrected. It is named from Ashteroth, Astarte, Ishtar, Eostre, Isis, depending on the language. It’s a bit ironic that the holiday supposedly used to observe Christ’s birth (whom, btw, was not born in December) means “Christ death.” Jesus said the FEW would be following the way to eternal life. Most professing Christians have turned God’s grace into lasciviousness (Jude 4; Romans 6:15). Only those who repent of breaking God’s law and starts keeping it receive God’s grace.

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