American Family Association Action Alert

I received this email from the AFA tonight:

In an effort to avoid the use of the term “Christmas tree,” Lowe’s has renamed their Christmas trees and are now calling them “Family trees.”

In their Holiday 2007 catalog, containing 56 pages of Christmas gifts, Lowe’s advertises hundreds of gift items, including scores of “Family trees.” In fact, the word “Christmas” only appears two times in the entire holiday catalog. The ads mentioning “Christmas cover only 12 square inches of the 5236 square inches available.

Lowe’s even has one of their Family trees turned upside down on a stand. We are not sure what the significance of that is.

Lowe’s evidently did not want to offend any non-Christians, therefore they replaced “Christmas tree” with “Family tree.” Of course, if Christians are offended that is evidently ok.

An on-line search of Lowe’s does reference some “Christmas” items. In fact, a word search of their Web site gives the exact same number 174 of the word “Christmas” as it does the word “holiday.” Most of the items mentioning Christmas appear to use the promotional line given by the manufacturer.

Their Holiday 2007 catalog features scores of products, including lights, wreaths, trees, and yard decorations. Most people would associate these items with Christmas, but not Lowe’s! Except for two obscure references, they refer to everything in their catalog as “holiday.”

Click here to see the front cover of the catalog and a page featuring their “Family trees.” catalog ad.


Take Action

  • Send the e-mail to Lowe’s. Ask them why they refer to their Christmas trees as “Family trees.”
  • Forward this to your friends and family and ask them to send the e-mail.
  • Sponsor your church in our “Project Merry Christmas.” Click here for details.


As in my previous post, I consider Lowe’s to be Naughty.

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