Sainsbury’s Christmas ad ‘Christmas Is For Sharing‘, was made in partnership with the Official Royal British Legion. It’s inspired by the extraordinary story of 1914 Christmas truce. The chocolate bar featured will be available to buy in your local Sainsbury’s. It’s £1, and all profits will be donated to the Royal British Legion.
Where's Christmas? 
The Sainsbury’s advert, whilst brilliantly shot, is a truly cynical piece of marketing and here’s why:
http://lovelanguageloveliterature.com/2014/11/18/how-sainsburys-ruined-christmas/